MARKETING
PayerMax, a global omni-method collection and disbursement solution, has announced its launch in the MENA region. PayerMax supports more than 350 local payment methods, covering Southeast Asia, South Asia, South Korea, LATAM and now MENA. Leveraging its unified omni-method payment…
L'Oréal retains title as most valuable cosmetics brand valued at US$11.2 billion Estée Lauder brand value surges 39% this year to be fastest growing brand Natura is world’s strongest cosmetics brand with AAA+ rating Lifebuoy from Unilever enters Top 50…
Talkwalker and YouGov publish a report looking at the evolution of Gulf Cooperation Council (GCC) consumer behavior during Ramadan 2022 GCC consumer brand loyalty is largely driven by the ‘quality to price ratio’ 44% of surveyed GCC consumers ‘strongly agree’…
Prior to Elon Musk’s takeover bid, Twitter’s brand value increased by 85% Google retains title of world’s most valuable media brand at US$263 billion Chinese social media giant WeChat is the strongest media brand in the world with elite AAA+…
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, today announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse. The partnership will include…
Everdome, the most hyper-realistic metaverse, is now home to FAME MMA following the company's acquisition of land within the metaverse. As Everdome's partner, FAME MMA will have access to a cutting-edge environment that uses state-of-the-art photo-realistic graphics to leave users…
Ramadan conversations spiked on the first day of the holy month with 5 million Tweets In 2022, Twitter recorded over 47 million Tweets during Ramadan, a 31% year on year increase from last year, reflecting Twitter’s role as the place…
Olam Group has appointed Maya Hari as Chief Executive Officer (CEO) of its climate-tech venture Terrascope (www.terrascope.com). Headquartered in Singapore, Terrascope empowers companies to accurately and efficiently manage and reduce their carbon emissions through its smart carbon management platform. Maya…
YouGov's Automotive & Mobility Rankings 2022 reveal the top ten brands in terms of overall brand health according to residents of KSA Japanese automobile brand Toyota tops YouGov's 2022 Automotive & Mobility Rankings for the second consecutive year, with an…
Twitter, Inc.today announced that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion. Upon completion of the…
