MOBILE
App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile, announces the annual Top Publisher Award winners which recognize the most successful mobile companies around the world. In 2020, consumers relied more on…
The world’s fastest growing media platform is providing players with next-gen features and thousands of games through the exclusive gaming center SHAREit, the global gaming, file sharing and content streaming application, continues to broaden the horizons of more and more…
Mondia, a leading technology company which specialises in the marketing and distribution of digital content, has announced that Jorge Seeliger has joined the company as Chief Product and Innovation Officer. Based in Madrid, Seeliger joins Mondia’s senior leadership team as…
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.…
Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating our daily lives within four walls and within the confines of technology – such as our work, communication…
The Holy month of Ramadan for muslims is a time where observers spend the month focusing on prayer, reflection, and community. This year, Ramadan began on Friday, April 24 and will end on Sunday, May 24. After Ramadan comes to…
Game publishers dominate ranks as social, entertainment, and dating app fuel many top performers We are excited to recognize the most innovative and successful publishers from around the world. The Top 52 Publishers is a diverse group of companies from…
Augmented Reality (AR) and performance-driven ad formats are making waves across the Gulf’s media industry, with executives at Al Tayer Group confirming that the brand is now pursuing an always-on approach to AR working closely with longtime partner Snapchat. This…
Consumers Downloaded a Record 204 Billion Apps ● Annual worldwide downloads have grown 45% in the 3 years since 2016 and 6% year over year, which is particularly impressive given this excludes re-installs and app updates. ● Downloads are largely…
This question rings in every app marketer’s head. There’s fierce competition amongst apps, with 2 out of 3 apps failing to monetise. According to Gartner’s report in 2014, less than 0.01% of consumer mobile apps are considered a financial success…
