MOBILE
With mobile penetration continuing to grow significantly in the Middle East, consumers’ perceived value of mobile marketing is not yet aligned with marketers’ expectations. The study, Channel Preference for Both the Mobile and Non-Mobile Consumer by Epsilon, found that 80%…
Telecomax VAS, one of the leading value added services companies in the region, announced that it has been awarded by Vodafone Egypt in the 'Mobile for Good' event held last March at Conrad Hotel, Cairo. The award honors Telecomax VAS…
Smart business owners understand the power and importance of mobile marketing to their bottom line. They use mobile apps to connect with customers, share relevant news, offer great deals, increase foot traffic, take reservations, and boost their revenues. Whether they…
Mobiles can play a valuable role in reducing the risk that 'showrooming' poses to retailers, according to Steve Hamilton-Clark, CEO of TNS MENA. Citing the firm's latest mobile research, Hamilton-Clark explained that showrooming - when consumers visit stores to test…
enhance the tour experience and to encourage customers to use the tours' hop-on, hop-off facility, the Big Bus Tours app has been developed, which is now available on both Apple and Android devices. It has been designed to complement the…
TWOFORONE GO, the mobile app that offers hundreds of amazing two-for-one deals on your smartphone, has now launched in Dubai. Already established in Northern Europe, the TWOFORONE GO app offers great value, curated collections of two-for-one one discounts across dining,…
The latest release of flagship Android smartphones by Samsung and HTC could spell the end for Apple’s dominance in the mobile computing market, according to Mindshare, but has the tech giant already moved onto the next big thing? The early…
According to Interactive Intelligence, expansion of the mobile devices market in the Middle East can turn the business-to-customer communications on its head. Availability of multiple channels of communication on one device, simultaneous access to web and voice services, and contextual…
Promoaction DDB has been awarded the entire advertising account for regional telco, Zain in Saudi Arabia following a pitch process involving ten major agencies. We are delighted to have won such a prestigious account. The energy and passion of the…
Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report from Draftfcb, “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot,” confirms…
