MOBILE
Game publishers dominate ranks as social, entertainment, and dating app fuel many top performers We are excited to recognize the most innovative and successful publishers from around the world. The Top 52 Publishers is a diverse group of companies from…
Augmented Reality (AR) and performance-driven ad formats are making waves across the Gulf’s media industry, with executives at Al Tayer Group confirming that the brand is now pursuing an always-on approach to AR working closely with longtime partner Snapchat. This…
Consumers Downloaded a Record 204 Billion Apps ● Annual worldwide downloads have grown 45% in the 3 years since 2016 and 6% year over year, which is particularly impressive given this excludes re-installs and app updates. ● Downloads are largely…
This question rings in every app marketer’s head. There’s fierce competition amongst apps, with 2 out of 3 apps failing to monetise. According to Gartner’s report in 2014, less than 0.01% of consumer mobile apps are considered a financial success…
New phones, old friends, and lots of apps. As the holiday season winds down, the app download season ramps up! On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day 1 ,…
Apple celebrates the best apps and games of 2019 Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends,…
Huawei, Samsung, and OPPO Increased Market Share in the Third Quarter of 2019, While Apple and Xiaomi Share Declined Global sales of smartphones to end users continued to decline in the third quarter of 2019, contracting by 0.4% compared with…
YouGov analysis shows that incremental innovations by smartphone brands drive media interest but do not seem to be winning consumers over A majority of UAE residents want a range of smartphone innovations but many don’t think they will see them…
The State of the Industry: Mobile Marketing in EMEA 2019 Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach…
Samsung Smartphone Sales Grew After Six Consecutive Quarterly Declines Global sales of smartphones to end users declined 1.7% in the second quarter of 2019, totaling 368 million units, according to Gartner, Inc. “Demand for high-end smartphones has slowed at a…
