Mobily (an Etihad Etisalat company), the second major telecom provider in Saudi Arabia, added a new service to its impressive portfolio of innovative products - the Inbound Roaming Service from Travelling Connect.

The service allows members of over 25 leading loyalty programs to earn frequent flyer miles or hotel points when they travel the world and make roaming calls. To benefit, end users need to be registered with Travelling Connect and when abroad manually switch to a participating mobile operator. In Saudi Arabia visitors can earn up to 3 awards for each minute of an outgoing call when they roam on Mobily network.

Marcel Wientjen, managing director of Travelling Connect, commented on the launch: "Having Mobily on board is a significant achievement for our company that opens Saudi Arabia, a key Middle East destination, to our members." Marcel Wientjen continued: "We are definite that travellers will enjoy not only awards for their roaming calls, but also Mobily's excellent services." Dr. Karl Michael Henneking, Chief Marketing and Commercial Strategy Officer of Mobily, commented: "Enabling the service to visitors comes in line with our 1st to market strategy. 

It is a milestone for Mobily that visitors can now benefit from a prestigious loyalty programme." Dr. Henneking added: "We always strive to enhance our customers' experience with the latest services and are proud to further reach out to frequent travellers now in cooperation with strong airline and hotel partners."