Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has announced that it has signed an agreement with MediaVue Systems to supply the hardware requirements for AIMS projects in the region. Under the agreement, AIMS will also represent MediaVue products in the GCC.
The partnership will further enhance the ability of AIMS to develop personalized digital signage solutions for its clients, taking advantage of MediaVue’s expertise in developing custom-built player PCs designed to meet the wide range of performance and installation requirements of digital signage applications, including individual displays, high-resolution video walls, digital menu boards, kiosks, vending machines, and in-vehicle solutions. The partnership is likewise mutually beneficial as MediaVue secures a captive market through AIMS’ wide network of clients and business partners across the GCC.
Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: Our partnership with MediaVue underlines our mission to further enhance the customer experience by providing solutions that deliver superior results and satisfy the expectations of our clients. Combined with SCALA’s cutting-edge content management platform, we are now better positioned to cater to a much wider range of digital signage requirements, in addition to superior technical support capabilities.
David DeGiorgi, CEO of MediaVue Systems, said: “This partnership gives us greater leverage to accelerate our market expansion plans in the GCC, taking advantage of the reputation of AIMS as a leading innovator in digital signage solutions in the region. We are certainly thrilled with the exciting possibilities that this partnership has unlocked, particularly in developing superior products and value-added services for AIMS’ clients in the GCC.”
MediaVue Systems designs and builds player PCs for the digital signage industry. Unlike mass-market PCs or bare-bones industrial models, MediaVue’s digital signage players are designed and custom-built to order as fully-integrated systems, optimized for each client’s digital signage needs.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.