Taking digital into new heights, Blue Apple, a full-service integrated communications agency based in Dubai Media City, has recently announced the appointment of Romana Ajaz to Digital Account Director.

As a Digital Account Director Romana’s role will entail delivering e-business strategies, solutions, tools and services to clients to help them achieve their Digital and Online Marketing objectives. She will be responsible for creating effective digital strategies and work collaboratively with Blue Apple’s creative teams to develop and manage the execution and financial performance.

“I began my advertising career in 2006. My learning curve on digital has today made me adept at managing a brand’s digital presence end-to-end, from across content marketing, social media, SEO, GDN, digital campaigns and managing integrated and digitally focused portfolios such as Provogue, Oakley, Tata Housing, Magma FinCorp, J.P. Morgan Asset Management, Reliance, HSBC India, HSBC UAE, Bajaj in India followed by Clorets Global, Unikai Foods, Rocky Real Estate, TOTAL Marketing Middle East in UAE. 

The digital world is evolving at a very fast pace. With acronyms such as AI and VR set to become household monikers, the requirement for digital communication to follow suit is only that much more paramount.” says Romana Ajaz.   

Vishal Anand, CEO of Blue Apple said, “At Blue Apple, we recognize the significance and the power of online presence and the new edition to our team is in line with the Agency’s plans to further strengthen its Digital services for our local and global clientele.  Romana’s incredible knowledge of the industry and great experience in the digital domain will prove to be a core asset.”

Blue Apple is a boutique communications agency offering full service innovative solutions on practices of communication, engagement and experience (CEE). Blue Apple has offices in Dubai, Doha and Khartoum (Africa). Blue Apple’s current client portfolio includes: Dubai Islamic Bank, Eros Group, Samsung, Hitachi, TCL, VPS Healthcare Group, Dabur Vatika and Bank of Khartoum to name a few.