Dalian Wanda Group has brought on Hill+Knowlton Strategies (H+K) as its first global communications AOR.

Following an extensive pitch in April, H+K won the highly competitive brief through its creative approach and the strength of its global network. 

Wanda Group is a Chinese multinational conglomerate corporation with a growing global footprint covering entertainment, sports, real estate, and hotel businesses. It is the world’s largest cinema chain operator, with AMC Theatres in the U.S., Odeon and UCI in Europe, Hoyts Cinemas in Australia, and Wanda Cinema Line in China in its portfolio. The company’s chairman, Wang Jianlin, has been named one of Bloomberg’s “Most Influential 50 in the World.”

With the rapid expansion of its overseas business, Wanda Group has appointed H+K to manage its global public relations and communications strategy, covering overall brand building as well as specific in-market projects.

Jack Martin, H+K’s global chairman and CEO, commented on the appointment: “We are looking forward to partnering with Wanda Group as it leverages its incredible reputation and agility to aggressively reposition itself as one of the fastest growing international entertainment businesses. Increasingly, many of our most creative and exciting clients are Chinese businesses looking to expand globally. We are thrilled to be a part of Wanda Group’s story and to help continue to grow the reputation and strength of this organization worldwide.”