Acorn Strategy (Acorn), a homegrown, award-winning marketing and communications agency, announced today its global expansion into the Australian market with its first office opening in the thriving city of Perth. 

Acorn currently has offices in Abu Dhabi and Dubai and is renowned for its strategy-led approach to driving clients’ growth.

Acorn specialises in unraveling the complexities of the market to create integrated marketing strategies and plans that optimise business growth and performance whilst providing implementation resources to see the planning through.

Specialising in tourism, hospitality and healthcare markets, Acorn’s past and present client list include Hilton Worldwide, Viceroy Hotels & Resorts, Movenpick Hotels & Resorts, wagamama, Premier Inn Hotels, Cleveland Clinic Abu Dhabi and Grand Millennium Hotels, to name just a few. 

Kate Midttun, Founder and Managing Director of Acorn Strategy explains “It’s the agency’s proven ‘academic’ approach to Marketing Strategy development that sets Acorn apart.”

“We are extremely proud of Acorn’s award-winning strategy model and team of implementation experts. We have developed over 87 unique and tailored strategies for a diverse portfolio of clients from SME’s to global brands, optimising our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” concluded Ms. Midttun.

Acorn Strategy Australia will be led by long-standing employee and Perth-native Annabel Amann, who will take on an expanded role as General Manager and Head of Marketing & Communications leading the company’s growth in the region.

Annabel has over 15 years experience in the marketing and communications industry, both in Australia and the UAE, for an extensive range of brands ranging from boutique businesses to global operators

“I’m absolutely thrilled to be growing the Acorn Strategy brand globally, starting with Australia where we have extensive local experience and knowledge.”