TV & CINEMA
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment…
The Modist founder and hijabi model Shahira Yusuf discuss the rise of the modest fashion movement This month, CNN Style Dubai explores the rise of modest fashion. The programme meets some of the women driving the expanding movement in Dubai…
The business of television is rapidly advancing. Instagram’s recent announcement of serving up long-form vertical video to its 1 Billion+ monthly active users drove Facebook stock up 2.3% in regular trading. “From both a consumption and a content-creation perspective, IGTV…
There’s always been fascination with the tricks and tweaks that media moguls use to build and entrench their big kids’ brands and properties. In the 1980s, US cable channel TBS scheduled its shows to start at :05 and :35 past…
Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it’s unclear how successful they will be. The hype around advanced TV—a disparate series of technologies ranging from automated TV ad buying…
WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. Using its database of effective advertising campaigns, WARC has analysed…
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial…
This year's The Maritime Standard Awards will have top BBC TV journalist Tim Willcox as Master of Ceremonies. The Awards, which take place at Atlantis The Palm, Dubai on Monday October 15th, are one of the most prestigious and glittering…
From Journalism to Entertainment, Content is King New York Festivals® TV & Film Awards competition announced the addition of Giles Trendle, Managing Director of Al Jazeera English Channel and Sammy Choi, Executive Producer for Choi Boy Productions to the NYF…
Sky News Arabia announced the appointment of Hani Abu Ayyash as Head of News, validating his success in running the channel’s newsroom over the past six months. In his new role, Abu Ayyash will manage all content production on Sky…
