New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia's time.
Peak average advertising rate -of 38 FTA satellite TV channels in the Arab World- reached $3,299 for a 30-second TV commercial.
The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
Arab Advisors research and analysis revealed that News and Current Affairs channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches $5,460 between 21:00 - 22:00 KSA.
A new report, "Satellite TV Advertising Rates in the Arab World 2012", was released by the Arab Advisors Group on May 1, 2012 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only $1,200.
The 60-page report, which has 56 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels chosen as a representative sample of the total market.
The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones.
The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels.
"Of the 38 analyzed FTA satellite TV channels, MBC Group's Arabic language General channel - MBC1 - has the highest average advertising rate. Whereas, the three Music channels: Mazzika, Melody Hits and Zoom, which have identical ad rates, have the lowest average advertising rates," Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented. "FTA satellite TV peak average ad rate increased from $3,125 in 2011 to $3,299 in 2012, a growth of 5.6%."
The Arab Advisors Group's team of analysts in the region has produced 2,975 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.