Global executive search firm Grace Blue today announced the arrival of international PR and communications expert Jennifer Attias as a partner in its London office.

Her appointment will help Grace Blue continue to build its expertise in the worldwide PR space and identify and work with the next generation of leaders across the communications industry.

Since 2010 Jennifer has been managing director of London PR agency ELAN UK, where she worked with major international brands such as L’Oréal, Clarins, Parker and Toshiba, having moved to the UK from ELAN’s Paris office (bought recently by Edelman).

She was also in charge of the International Practice throughout ELAN Group, developing its expertise and global client portfolio. Before ELAN, she was at Publicis Consultants and TBWA/Corporate.

Grace Blue is a global specialist in leadership and has placed many of the current CEOs, senior strategists and other leaders in the advertising, marketing and media sectors. To adapt to the fast-moving media landscape, future-facing PR businesses need leaders with integrated skills across branding, digital and social as well as media relations. 

Juliet Timms, CEO Europe & Asia at Grace Blue, comments: “Jennifer’s international background in PR is ideal because of the increasingly global nature of our clients and their businesses. She will add an extra dimension to our PR and communications offering and will help agencies and networks identify leaders with the global and future-facing perspective they need.

“PR firms require exceptional talent at the top to overcome the myriad challenges in the new communications and media environment. Jennifer will work with Grace Blue’s experts and systems to rigorously match the right leader with the right opportunity.”

Jennifer Attias adds: “We are living in an exciting but challenging time for the PR industry. The fragmented media landscape and the rise of Internet-driven communications are changing our models and have brought reputational management into sharp focus like never before.

"If the PR industry wants to reinvent, modernise and shift itself to more content, integration and engagement, it has to show right from the top that its leaders are up to the challenge. I believe that Grace Blue is able to help them find the best leaders to do that.”