• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News WORLD ROUNDUP Rishtey CINEPLEX “The new Bollywood destination of great cinematic experiences”

Rishtey CINEPLEX “The new Bollywood destination of great cinematic experiences”

 

Viacom18 forays into the Hindi Movie Genre

Viacom18, India’s fastest growing entertainment conglomerate today announced its new exclusive Hindi Movie Channel “Rishtey CINEPLEX”.

Delivering on Viacom18’s vision of enriching, engaging and entertaining Indian viewers, the new movies destination “Rishtey CINEPLEX” is set to emerge as a powerful mass entertainment offering under the Rishtey brand name. 

The first Hindi movie channel from the house of Viacom18, Rishtey CINEPLEX will offer a holistic entertainment experience with multi-genre films including latest audience favorites like Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, still to be released and the eagerly awaited Force2, Kapoor and Sons, Ae Dil Hai Mushkil and many more from the network’s wide library of blockbuster movies.

The channels launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

Commenting on the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “With the launch of Rishtey CINEPLEX, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey CINEPLEX is a key milestone in  that journey. 

He further added “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey CINEPLEX will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimization of ad inventory across the network”. 

Raj Nayak, CEO – COLORS & RISHTEY said, “We have scripted a great success story for brand COLORS with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey CINEPLEX that will help us fortify our Hindi entertainment portfolio.With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey CINEPLEX”.  

Rishtey CINEPLEX marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like COLORS, COLORS HD and Rishtey, a bouquet of regional entertainment channels – COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, and COLORS Oriya and an English entertainment channel – COLORS Infinity. Rishtey CINEPLEX will soon launch on Indian television. 

  By MediavataarMe News Desk 24 February 2016
World Roundup
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

Latest from MediavataarMe News Desk

  • Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably
  • Tito Ribeiro presents the marketing digital trends for 2023
  • The Kalb Report Honored with the 2023 New York Festivals Lifetime Achievement Award
  • The One Club names three creative leaders to Board of Directors
  • New York Festivals Health Announces 2023 Executive Jury
  • Recommended Reading
    BCE reports results of Series AA and AB preferred share conversions  Read more...
  • Recommended Reading
    Saffron Brand Consultants pushes its presence in the DACH region  Read more...
  • Recommended Reading
    WPP acquires marketing technology consultancy XumaK  Read more...
  • Recommended Reading
    Hello, Jerry! Viacom Acquires Exclusive Cable Rights to Seinfeld From Sony Pictures Television  Read more...
  • Recommended Reading
    Plus Ultra becomes latest Spanish airline to drive sales with Travelport’s Rich Content and Branding  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Aap Ki Adalat:Gautam Adani tells Rajat Sharma ‘Rahul is a respected leader, his remarks against me are only political statements’ (10819)
  • TDC Explores Latin American Typography With “Cha Che Chi” Conference (10252)
  • New York Festivals Radio Awards Announces 2023 Grand Jury (9920)
  • ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20 (9352)
  • Big Appetites, Smaller Wallets: Demand for Mobile Services Booms- Mobile 2023 Report (2082)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter