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“2017 was a momentous year for the advertising and branding industry. A lot of emphasis was placed on customer’s experiences and delivering the brand promise. Use of AI and Augmented Reality drove the industry to achieve new levels of intimate…
Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting, recently took time out for an interview on undertaking digital transformation and the associated risks. This interview comes at a time when the focus on Digital Transformation in…
“Businesses in the region have been looking to experiment with their digital strategies. This year saw marketers increasingly exploring non-traditional advertising formats that more closely correspond to their audiences’ media consumption habits. Marketers this year effectively targeted customers’ moments that…
Hielo Beverages India Private Limited is a putative organization dedicated in manufacturing the finest assortment of high-grade; export quality natural mineral water, natural sparkling water, natural nectar based fruit juice and flavoured water. Piyush Mathur is the founder of PEAUR…
" If you factor social media into the mix – I’d say the landscape grew a new continent." - Rose Anderson. Here is an in-depth interview with her. Inside New York Festivals TV & Film Awards New York Festivals: Why enter NYF’s…
MediAvataar interviewed Moustafa Mahmoud, Founder & CEO of Cognitev and here is what he had to say: MediAvataar: “Making ads beautiful again.” What is you motive and process behind making this happen? Moustafa: Many people don’t stop to think of…
“It is important to understand that in today’s complex and proliferated World Wide Web, getting to the right audience at the right time becomes the most important aspect .That is when you can claim to reach out to an audience…
"The digitization of the media industry has been driven by changing consumer behavior and expectations, especially among younger generations who demand instant access to content, anytime, anywhere and through different mediums. Its driven by the impatience of consumers for content.…
2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from…
“The UAE is an interesting market. The exposure of kids to high-end designer brands starts at a very young age, and is mostly driven by the fashion and style conscious parents. Parents want to see their children dress well, and…