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CTO, Zain: “Data growth is the biggest challenge in today’s telecom market.” Yousef Abu Mutawe, CTO, Zain, Jordan is delivering the opening keynote on Day Two of the Broadband MEA conference, taking place on the 19th-20th March 2013 at the…
“With consumers growing weary of traditional advertising, Augmented Reality provides a tactful way to keep your brand top-of-mind. The advertising industry in the region is evolving fast and the search is always on for innovative ways to reach consumers.…
“ARN is acknowledging the massive uptake of listening via smartphones and online and has committed ongoing investment to make sure our multi platform assets are world standard.” Said Steve Smith, COO, Arabian Radio Network. In an interaction with MediavataarME.com, Steve…
“Innovation and creativity is what DMI will constantly offer to its audience to satisfy their needs and even more.” Said Amna Al Hammadi, Head of Marketing and Corporate Communication, Dubai Media Incorporated. In an interaction with MediavataarME.com Amna talked about…
“The number of events and exhibitions dedicated to digital signage is limited in the region, resulting in poor awareness about the industry and a lack of people’s understanding of the benefits of using digital signage. We believe there is a…
“Content creation and sharing is one of the important trends to watch and your brands content plays a more important role than ever.” States Alexander Rauser, CEO, Prototype. Prototype is a performance driven interactive digital agency with a steady understanding…
"For the Arabic business we have been studying the TV landscape for another genre to be present in. We shall soon be announcing our plans for the MENA region." Said Mukund Cairae, CEO - Middle East North Africa & Pakistan…
“We don’t and have never felt like “We made it!...!” within our industry.” quoted Louay Al-Samarrai and Sawsan Ghanem Joint Managing Directors, Active PR. On the occasion of having successfully completed a decade of pioneering work, Louay and Sawsan spoke…
“Mobile marketing is no longer considered as the future of marketing. In a matter of fact, it is the present. If publishers and brands haven’t yet taken content to mobile, they are making a mistake.” Says Ali Al-Saqqa, Director Middle…
“We have just launched our new store design across the world. Dubai was the first market in the world to have tested this out. This design is very modern, keeping in mind our customer’s tastes and preferences. We are focused…
