Early reactions signal both surprise and excitement
Twitter has been all abuzz , as word spread of the appointment of Marissa Mayer as our new CEO, with both "Marissa Mayer" and "Yahoo! CEO" quickly becoming trending terms. Shortly after the New York Times broke the news that set off the explosion in conversation, other outlets quickly provided their perspective, including two ad industry news heavyweights.
Advertising Age featured this quote: "While she comes from a product background, she's known and respected from the Valley to Madison Avenue," said Jeff Lanctot, chief media officer of Razorfish. "My assumption is she will do interesting and innovative things for Yahoo. Marketers are going to want to hear from her, and from Yahoo."
The story in Adweek offers a quote from Vik Kathuria, managing partner of corporate strategy and digital investment at GroupM/MediaCom, who said "From where I sit, what's interesting to me is they really need someone who's going to focus on the core user experience. Having Marissa at the helm now means a return to the core focus on the Yahoo user, not only on the homepage but also in their key verticals like finance, entertainment and sports. She is an engineer by training."
Data Sourced from Yahoo Advertising Solutions.