REGION
Brand owners across Middle East are flexing their marketing muscle in preparation for the most fiercely contested awards on the region's business calendar, the Effie MENA Awards 2013. As the regional version of the world renowned Effies - the 'Oscars'…
“The Gamifiers”, the first specialized Gamification Digital Agency in the Middle East, announced its start of official operations from Dubai through an Exclusive Partnership with Badgeville in all of the region’s key markets. Badgeville is the Number One Behavior Management…
Millward Brown, a global leader in brand, media and communications research, today announced the appointment of Adrian Gonzalez as CEO of the company’s Africa, Middle East and Asia Pacific (AMAP) region, effective July 15. Gonzalez, currently head of Millward Brown,…
Etisalat, one of the leading telecom operators in the Middle East and Africa, announced the launch of 'Cloud Compute' (Infrastructure as a Service), the first cloud service offering in UAE for SMBs and enterprises providing a pay as you go…
Hill+Knowlton Strategies (H+K Strategies), an international communications consultancy, has won the EMEA (Europe, Middle East and Africa) gold SABRE award in the multi-cultural marketing category for its campaign to launch Sky News Arabia. Presented at the annual SABRE awards dinner…
Mobile is emerging as the most multi-dimensional channel available to marketers, according to a leading market research firm. Smart devices enable customer interaction on a personal level with new forms of engagement and rewards while providing retailers with valuable advertising…
Arab Publishing Partners (APP), part of the ITP Group, the Gulf region's largest consumer and business magazine publisher, and Condé Nast International, announced the launch of international travel title Condé Nast Traveller Middle East. The magazine will be APP's first…
Steve Semelsberger has been hired as the CEO of YouEarnedIt, an innovative employee rewards and engagement platform that offers a best-in-class approach to employee recognition and corporate incentive programs. In the six months since its beta launch, YouEarnedIt has quickly…
Within less than two decades, social media has revolutionised the way people interact with each other. ICDL GCC Foundation, an organisation that promotes digital skills and cyber safety across the Gulf region, believes that while the technology is here to…
Visa's latest Global Travel Intentions Study 2013 has revealed that global cross-border tourism is thriving and that travelers intend to increase budgets for their next trip by an average of 5% - with some holidaymakers even suggesting that they would…
