REGION
Memac Ogilvy Egypt, the region's leaders in the field of communications, arranged an online competition for the best design of 'Mouled's Candy bride' on its own FB page believing in the importance of reviving Egyptian heritage. This comes on the…
Grey Group, the all encompassing communication agency which is part of WPP worldwide, was appointed to handle the overall brand communications for Beirut City Centre, and to work closely with the management marketing team of Majid Al Futtaim Properties, to…
64% of Egyptian consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The Nielsen Global…
McDonald's UAE has recently announced the results of its partnership with artists from around the region, revealing 45 limited edition posters representing iconic moments throughout the years since the Big Mac first launched in 1967. The posters are available now…
“Consumers are enthusiastic about adopting new product innovations but somewhat apprehensive about embracing new brands” says the latest report by Nielsen. According to the new study Sixty percent of global consumers with Internet access prefer to buy new products from…
In line with the 11th meeting of the GCC eGovernment Executive Committee hosted by the Kingdom of Bahrain represented by the eGovernment Authority (eGA), GCC delegates attended AlHekma Society for the Retired's graduation ceremony of the third batch of trainees…
Digital Media Services (DMS) recently announced the latest addition to its portfolio of leading regional online offerings, by confirming its appointment as the exclusive media representative of 'Altibbi.com', one of the most comprehensive online Arabic health portals, which aims to…
Starcom MediaVest Group (SMG) has won the account for Spanish fashion brand Mango in the UAE, following a competitive multi-agency pitch. Effective January 1, 2013, the assignment - which covers the UAE market - further expands SMG's Mango operations in…
Enjoy a taste of the Far East in the UAE next month when the Singapore Food Festival arrives at LuLu Hypermarkets across the country. Taking place from 20th February to 3rd March, the two-week festival will serve up a smorgasbord…
