The grand finale signaled the close of yet another momentous festival. A festival with many firsts –introduction of the concepts of Forums, new award categories like mobile and branded entertainment, Young Creative Lions, to name a few. For the first time, countries like Sri Lanka, Ecuador, Tunisia, Puerto Rico and Columbia were in the winner’s lists. Just goes to show that creativity knows no boundaries.
India won the Gold Lion in the Film Craft category. This is for the Mumbai Mirror TVC– I am Mumbai. The audience belonging to different nationalities saluted this effort with a round of applause. Felt proud to be an Indian though a bit embarrassed by this display of Indian poverty to a worldwide audience.
The films I found most hard hitting were -the three little pigs for The Guradian ; Blood Relations, Back to the start and P&Gs - Thank you Mom. I noticed that I get teary eyed each time I see this film. I found - Return of Dictator Ben Ali a wonderful example of using creativity to get results. Do check out the Cannes Lions website to see these and other award winning work. Truly inspirational!
Weiden and Kennedy, Portland, an agency I had never heard of till before the festival, received the agency of the year and a happy Dan Weiden, the person behind Nike’s, Let’s do it tag line came on stage to receive this award and the prestigious Lion of St Marks award. Sir Martin Sorrell received the Holding company of the year for WPP and Mars was announced as the advertiser of the year. The Mars philosophy behind winning - “We have to get noticed and remembered…and tell stories that engage.”
The awards followed by the grand gala marked the close of a wonderful week. A week where 11000 people from different corners of the world, representing different aspects of communication, got together to learn, get inspired, network, award creativity and set the standards for the industry.
With a heavy heart, I put away my delegate badge, which had almost become a part of me during this week. Au revoir Cannes !!!
Authored By: Vandana Kakar, she is representing Mediavataar @ Cannes.