World Roundup
Intel Labs opened its doors to media and analysts today on the 10th anniversary of Research at Intel. Justin Rattner, Intel Corporation chief technology officer, unveiled a “Facets of Future Life” showcase that featured more than 20 innovative research projects…
Brand Learning, a leading global expert in transforming organisational marketing capabilities, has set up its first overseas office. Brand Learning Inc has opened in New York headed up by Ana Maria Santos, board partner and managing director, US & Latin…
Premium juice brand Naked Juice Smoothies is kicking off its biggest integrated campaign of 2012 with a sampling tour in London this week. The ‘Grab Some Good Stuff’ campaign is aimed at 24 to 35 year-old Londoners to trial Naked…
NIKE, Inc. (NYSE:NKE) has announced the launch of the Nike+ Running App for Android, providing more runners with access to the world’s largest running club. “The expansion of Nike+ onto multiple mobile platforms will allow us to serve more runners…
The New York Times (www.NYTimes.com) and FlipboardTM (www.flipboard.com) have collaborated to deliver the latest news and award-winning journalism from The New York Times, designed and formatted for optimal reading on Flipboard for iPad and iPhone. The New York Times on…
Nielsen has announced the availability of Nielsen TV Brand Effect in Europe and Asia. The solution allows advertisers to monitor consumer response in real time by delivering metrics on a TV ad’s breakthrough, or resonance, enabling in-flight or post-campaign optimization.…
Ogilvy & Mather Worldwide has been honoured with a further 24 awards on the third day of the Cannes Lions International Festival of Creativity 2012 in the Press, Cyber, Radio and Design categories. In Press, Ogilvy Brazil was awarded Gold…
Dunkin' Donuts has announced a partnership with New York Giants two-time Super Bowl MVP Eli Manning. The agreement will leverage the two-time World Champion quarterback through a series of advertisements and promotions in the New York Metro Area* over the…
The first day of the Harvey Nichols Summer Sale smashed all previous records, with all Harvey Nichols stores across the UK reporting a double-digit percentage increase upon last year’s figures. While Manchester and Birmingham both clocked unprecedented first-day sales, the…
According to Bloomberg, Amazon.com Inc has tied up with the four major US record companies to start a music service that lets users store songs on a remote server and access them online, people familiar with the matter said. Amazon…
