World Roundup
23red, the integrated creative agency, has developed a national print, radio and online campaign for ICAEW* to promote its Business Advice Service. The service offers entrepreneurs and small to medium sized businesses a free consultation with an ICAEW Chartered Accountant…
After almost six years of successful digital journey now Twitter also felt the need of hitting a more conventional advertising spot. Twitter chose the Pocono 400 NASCAR race on Time Warner's TNT cable network to debut its first ever TV…
Cuticura is relaunching its anti bacterial hand hygiene range with a new identity and revitalised packaging design through Holmes & Marchant. The new Cuticura identity emphasises the technical and safeguarding qualities of its products, balanced with a caring and supportive…
Today DDB UK unveils its new campaign for the Harvey Nichols Summer Sale, which sees them having a little fun with the colloquial phrase ‘I was so excited, I nearly wet myself!’ Harvey Nichols is famous for its fantastic and…
Intel is counting on facial-recognition technology for targeted ads and a team of veteran entertainment dealmakers to win over reluctant media partners for its new virtual television service. But so far it's proving a challenge to get the service…
Renowned philosopher and author, Alain de Botton will give the second Ogilvy & Inspire lecture at the Cannes International Festival of Creativity 2012 on Thursday 21 June. Launched last year on the centenary of David Ogilvy’s birth, the annual lecture…
To manage different types of promotions including mobile, video, display and search Google is introducing a feature to boost revenue by streamlining digital marketing. “DoubleClick Digital Marketing” Google’s new tool lets clients use a single software service to track the…
Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world's leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is…
Smartphone word is full applications. Android is Adroid for its applications and Apple shot up to its fame due the numerous exclusive apps. However, Microsoft has started to promote its new Windows OS more vividly lately, but now the giant…
Dentsu Inc. again partnered with the International Advertising Association to hold the 4th IAA-Dentsu Global Student Poster Competition. In recognition of the critical impact of environmental issues, this year's theme was "Sustainable Development" in support of the United Nations Conference…
